About Us

Air pollution is linked to 30,000 deaths in the UK each year.

Toxic air is a known contributor to cancer, heart disease, strokes and asthma, killing more people annually than smoking.

Poor air quality costs society, businesses and the NHS services more than £27 billion a year.

Source: (Royal College of Physicians, 2025).

The London Clean Air Initiative is a non-profit action group aiming to improve air quality across London. By working closely with the entire community, including schools, businesses, and residents, as well as the local authority, we provide resources and support alongside our clean air projects.

Our Mission

To engage, educate, and empower London’s communities to take collective action for clean air and sustainability.

Our Vision

A London where no one breathes toxic air, with residents, schools, businesses and government united in action for a clean and green city for all.

We deliver projects & eventsacross 4 key areas

Environment

Increasing local biodiversity & green spaces, and promoting pro-environmental behaviour.

Education

Educating the next generation and empowering them to take action.

Community

Working closely with communities to enact change at the local level.

Business & Research

Working with businesses to reduce their impact & supporting leading academic research on air quality.

Our Team

Georgina McGivern

Georgina McGivern

Programme Director

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Valeria Pensabene

Community & Development Director

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Moira Zanatta

Community Projects Lead

EF24 Hosting

Tanya Vora

Marketing Manager

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Natasha Lili

Partnerships Manager

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Antonia Welch

Events Lead

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Hannah van Rossum

Community Projects Manager

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Francesca Peluso

Partnerships Executive

Our Advisory Committee

Sarah Morris

Air Quality Manager at Greater London Authority

Scott Kinge

Customer Care Leader at Barclays

Tom Parkes

Air Quality Programme Manager at Camden Council

Francesca Brady

Co-Founder & CEO at Aira Labs

Mark Maslin

Pro-Vice Provost: Climate Crisis at UCL

Charlotte Adams

Sustainability Delivery Manager at GOSH

Nick Hajdu

Advisor & Board Trustee Member

Ben Pearce

Head of Programme at Impact on Urban Health

Angeliki Krania

Environment Manager at King's Cross

Matthew Wootliff

Consultant & Board Trustee Member

Lukas Neckermann

MD at Neckermann Strategic Advisors

John Chamberlain

Committee Member at Camden Cyclists

Caz Conneller

UK Campaign Manager at Clean Cities

Rubina Iqbal

Consultant at TikTok

Paul Bentley

Air Quality Technical Officer at City of London Corporation

Raqhib Islam

Founder at Your Bike Project

Harry Wallwork

BSc Geography Graduate from UCL

Ava Lang

Politics MA Student at University of Edinburgh

Omar Khalil

Lead for Green at Google UK

James Singleton

Octopus Energy